This semester I took an Electronic Marketing Class at the University of Utah with Dr. Linda Ralston. This class was a great experience filled with fun lessons about interesting topics which are all pertinent to tourism and the hospitality industry. Some of my favorite tools we utilized this semester include: Adobe PhotoShop where I learned how to do everything from fixing and combining multiple photos into one- to making neat titles like the one featured above. You can see more examples here, I had a little bit more trouble getting used to Adobe Flash but once I got the hang of it I feel like possibilities are endless with that program, but most impressive (to me at least) is that I was able to learn how to make the ePorfolio.
In making this website we learned a broad set of skills including AIDA (Attention, Interest, Desire, Action) standards of website design, standards of usability, readability, search ability and accessibility including how to evaluate/ test said standards. We worked a lot with social media marketing and its importance in harboring and keeping good customer relationships, as well as social medias power in word of mouth marketing. One of the most eye opening lessons in this class was our experience and research into social media applications and trends and there impact on travel and the tourism industry as a whole. For more information I recomend you take a peak a Dr. Linda Ralston's website here.
In making this website we learned a broad set of skills including AIDA (Attention, Interest, Desire, Action) standards of website design, standards of usability, readability, search ability and accessibility including how to evaluate/ test said standards. We worked a lot with social media marketing and its importance in harboring and keeping good customer relationships, as well as social medias power in word of mouth marketing. One of the most eye opening lessons in this class was our experience and research into social media applications and trends and there impact on travel and the tourism industry as a whole. For more information I recomend you take a peak a Dr. Linda Ralston's website here.