Did my goofy photo catch your attention? Were you interested in what AIDA was? Did you have a desire to read more? Maybe you took action and clicked the button, which linked you to Dr. Linda Ralston's AIDA blog. To make the explaining AIDA easier I will break it down.
Attention= the goal of any website is to grab the attention of its visitors, to make you want to stick around and explore what the site is offering. Examples such as slide shows, videos, songs, or just appealing images in the header surge the purpose of getting your attention.
Interest= once the website has your attention, the web-master wants to get you interested. Your interest is what will keep you around exploring all the elements and reading all of the text. This is as simple as using small paragraphs with appealing headers.
Desire= the goal of getting your attention, and grabbing your interest is to develop a desire, to make you think that you want what ever it is the site is offering. Comparing prices, or telling why their option is better than any other may do this.
Action= this is where the whole process of AIDA is tied together, after giving you the whole sales pitch; they are trying to seal the deal. If they have kept you interested this long the may have you ready to take action. This may be as simple as a flashy "Book Now" button or as simple as "like us on Facebook"
Now that you have a better understanding of the AIDA principle you will be able to spot this Emarketing technique in most all websites you visit. Everything you do builds up to the call to action. If you cannot catch the reader’s attention you will have no chance to get their interest. Without getting the reader interested in what you have to offer they will have no desire to take